Dr.Gunn closes the very lively interview by saying: "I think this is a change as revolutionary as the Internet, a definite shift in how things are going to be, in how we will be interacting, and it's really changing business".

Dr. Moira Gunn, host, NPR program, Tech Nation
Listen to the interview

“Practical and thought-provoking, Going Visual will help any company move their business communications from good to great.”

Dr. Rudy Burger, founding CEO, MIT Media Lab Europe

“Our book, America 24/7, shows how new mainstream technology has dramatically democratized image making. Going Visual demonstrates compellingly how businesses can harness that same power of visual communication, through a set of broadly applicable ‘best practices’ that any executive or entrepreneur can use.”

Rick Smolan, coauthor of America 24/7
http://www.america24-7.com

“I predict Going Visual will do for businesspeople everywhere what it did for me: Deliver tactical, actionable ideas about using digital photography
to improve the way I run my business.” Guy Kawasaki, Managing Director, Garage Technology Ventures; Author ‘The Art of the Start’, ‘How to Drive
your Competition Crazy’, ‘Rules for Revolutionaries’.

Guy Kawasaki, Managing Director, Garage Technology Ventures
http://www.garage.com

“At last, the technologies for digital image capture, storage, processing, and transmission converge with the long-standing needs of man to more effectively communicate visually. Gerard and Goldstein outline a practical process based on real-world examples for taking advantage of these new tools. Going Visual is a must read for all of us interested in improving corporate effectiveness through use of imaging.”

George M.C. Fisher, Retired Chairman & CEO,
Eastman Kodak Company
http://www.kodak.com

EXECUTIVE QUOTES IN SUPPORT OF FUTURE IMAGE’S VISUAL COMMUNICATION INITIATIVE

Adobe Systems
“Throughout history, it has been the image, not the word, that people gravitate to first. The rapid proliferation of digital cameras and camera phones demonstrates how freedom to shoot, edit and share images has become a part of our every day experience. Today, photography isn’t about just capturing memories, it’s about collecting and sharing images that reflect our lifestyles – our work, our play, our families and our passions.”

Bryan Lamkin, senior vice president of Digital Imaging and Digital Video at Adobe Systems.
http://www.adobe.com

Eastman Kodak
“We have always known on a personal level that images have a unique power to effectively convey information and to build unity. In a business setting, images have the power to quickly create consensus around information and promote action. Digital technology enables us to capture and share important moments as they unfold, and access those images anytime, anywhere. Companies that implement visual communication strategies now will reap even greater benefits as technology developments accelerate.”

Bernard Masson, president, Digital & Film Imaging Systems, Eastman Kodak Company.
http://www.kodak.com

Epson
"Visual content, in the form of digital photographic output, hard copy prints, repurposed electronic files and projected images enable an individual to communicate with greater impact. ”Therefore, Epson is committed to empowering not only creative professionals but also other professionals with technology that puts them in control so that they can customize their communications themselves without the frustration of complicated devices or relying on external service providers. To this end, Epson has invested millions in the development of industry-leading printing and display technologies so that we can offer easy-to-use, cost effective and time-saving tools that deliver the ultimate image and text quality for the most effective visual communications. Future Image understands the benefits of using visual communications technology, and we look forward to working with them to help companies develop their own visual communications strategies."
John Lang, president and CEO, Epson America Inc.
http://www.epson.com

Hewlett-Packard
"Images are going to be as commonplace in our professional lives as e-mail has become today, adding a richness to business communication that goes beyond what the written word can do. The recent advances in digital imaging technology and solutions have raised the bar such that soon we will come to expect a multi-media world and single-media will be a thing of the past."
Vyomesh Joshi, executive vice president, Imaging and Personal Systems Group, Hewlett Packard.
http://www.hp.com

IBM
“Digital media provides tremendous business value for entire organizations to more effectively and efficiently communicate with their customers, suppliers, and shareholders. IBM is pleased to be a part of Future Image, Inc.'s initiative to share this message. IBM is the world's leading e-business company offering a wide range of services, solutions, software and technologies that allow businesses to take full advantage of the exploding digital media market. IBM's digital media solutions extend newand existing e-business applications to the emerging rich-media market. IBM has pioneered digital media across many industries, and geographic locations and together with our partners and IBM research, we have developed digital media solutions in the retail, telecommunications, government, health care, and financial services industries.”
Gail Whipple, VP Digital Media Services, IBM Corporation
http://www-1.ibm.com/solutions/digitalmedia/

LightSurf
“LightSurf is the instant visual communications company. Instant visual communications presents an extraordinary opportunity for the next decade. For example, the tremendous demand for PictureMail type services from worldwide markets is hard proof that people want to communicate visually. A picture is worth a thousand words and who doesn't want to snap and instantly share a picture of their kids at a soccer game, their friends at a party or their snapshot from the conference room at a customer meeting all with cool text or voice annotations. We are very pleased to support Future Image in the Visual Communications initiative and look forward to working together to further showcase the power that all visual communication holds.”
Philippe Kahn, chairman, co-founder and CEO LightSurf
http://lightsurf.com

Microsoft
"This initiative highlights how visual communication has been central to the growth of computing and is increasingly important for business communication. Digital media offers tremendous new opportunities to meet the growing needs of organizations to create and rapidly deliver mission critical information with maximum impact to employees and customers alike."
Jonathan Usher, director, Windows Digital Media Division
http://www.microsoft.com

Nikon
"It's probably not automatic yet to think of taking your digital camera to work with you and then using it for every-day business communications, but as Going Visual shows the trend is coming, and the technologies are actually already able to support adopting digital imaging into business communication workflow. It’s easy to the see the return on investment for any business.”
Bill Giordano, general marketing manger of Consumer Digital Products, Nikon USA
http://www.nikonusa.com

Sprint PCS
"Sprint is the only carrier to provide wireless you can hear and see nationwide with the launch of PCS Vision services on the enhanced Sprint Nationwide PCS Network. Pictures and Digital Imaging for Business - advanced applications available with PCS Vision, which connect the mobility of PCS Phones and devices with the increased speeds of the enhanced nationwide PCS Network - clearly deliver this by providing customers with the valuable opportunity to take, view, manage and share pictures instantly nationwide. We support Future Image_s Visual Communication initiative, to spread the message that these types of useful applications create an opportunity for customers to build deeper relationships, be more productive, use their time more efficiently, have fun, and ignite the imagination to the possibilities inherent in our enhanced network."
Scott Relf, senior vice president of marketing, PCS division
http://www.sprintpcs.com